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       CODE: 163.167-018 Buy the DOT:Download/CD-ROM
TITLE(s): MANAGER, SALES (any industry)
Manages sales activities of establishment: Directs staffing, training, and performance evaluations
to develop and control sales program. Coordinates sales distribution by establishing sales
territories, quotas, and goals and advises dealers, distributors, and clients concerning sales and
advertising techniques. Assigns sales territory to sales personnel. Analyzes sales statistics to
formulate policy and to assist dealers in promoting sales. Reviews market analyses to determine
customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns
to accommodate goals of company. Directs product simplification and standardization to eliminate
unprofitable items from sales line. Represents company at trade association meetings to promote
product. Coordinates liaison between sales department and other sales-related units. Analyzes and
controls expenditures of division to conform to budgetary requirements. Assists other departments
within establishment to prepare manuals and technical publications. Prepares periodic sales report
showing sales volume and potential sales. May direct sales for manufacturer, retail store, wholesale
house, jobber, or other establishment. May direct product research and development. May recommend or
approve budget, expenditures, and appropriations for research and development work.
GOE: 11.05.04 STRENGTH: S GED: R5 M3 L5 SVP: 8 DLU: 89
ONET CROSSWALK: 13011B Sales Managers
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