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       CODE: 164.167-010 Buy the DOT:Download/CD-ROM
TITLE(s): ACCOUNT EXECUTIVE (business ser.)
Plans, coordinates, and directs advertising campaign for clients of advertising agency: Confers
with client to determine advertising requirements and budgetary limitations, utilizing knowledge of
product or service to be advertised, media capabilities, and audience characteristics. Confers with
agency artists, copywriters, photographers, and other media-production specialists to select media
to be used and to estimate costs. Submits proposed program and estimated budget to client for
approval. Coordinates activities of workers engaged in marketing research, writing copy, laying out
artwork, purchasing media time and space, developing special displays and promotional items, and
performing other media-production activities, in order to carry out approved campaign.
GOE: 11.09.01 STRENGTH: S GED: R5 M3 L4 SVP: 8 DLU: 77
ONET CROSSWALK: 13011A Advertising and Promotions Managers
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