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       CODE: 165.167-014 Buy the DOT:Download/CD-ROM
TITLE(s): PUBLIC-RELATIONS REPRESENTATIVE (profess. & kin.) alternate titles: public-relations
practitioner
Plans and conducts public relations program designed to create and maintain favorable public image
for employer or client: Plans and directs development and communication of information designed to
keep public informed of employer's programs, accomplishments, or point of view. Arranges for public
relations efforts in order to meet needs, objectives, and policies of individual, special interest
group, business concern, nonprofit organization, or governmental agency, serving as in-house staff
member or as outside consultant. Prepares and distributes fact sheets, news releases, photographs,
scripts, motion pictures, or tape recordings to media representatives and other persons who may be
interested in learning about or publicizing employer's activities or message. Purchases advertising
space and time as required. Arranges for and conducts public-contact programs designed to meet
employer's objectives, utilizing knowledge of changing attitudes and opinions of consumers, clients,
employees, or other interest groups. Promotes goodwill through such publicity efforts as speeches,
exhibits, films, tours, and question/answer sessions. Represents employer during community projects
and at public, social, and business gatherings. May research data, create ideas, write copy, lay out
artwork, contact media representatives, or represent employer directly before general public. May
develop special projects such as campaign fund raisers or public awareness about political issues.
May direct activities of subordinates. May confer with production and support personnel to
coordinate production of television advertisements and on-air promotions. May prepare press releases
and fact sheets, and compose letters, using computer. May disseminate facts and information about
organization's activities or governmental agency's programs to general public and be known as Public
Information Officer (profess. & kin.).
GOE: 11.09.03 STRENGTH: S GED: R5 M4 L5 SVP: 7 DLU: 89
ONET CROSSWALK: 34008 Public Relations Specialists and Publicity Writers
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