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TITLE: Copy Writers
DEFINITION: Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
1. Writes advertising copy for use by publication or broadcast media and revises copy according to supervisor's instructions.
2. Writes articles, bulletins, sales letters, speeches, and other related informative and promotional material.
3. Prepares advertising copy, using computer.
4. Consults with sales media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
5. Obtains additional background and current development information through research and interview.
6. Reviews advertising trends, consumer surveys, and other data regarding marketing of goods and services to formulate approach.
Knowledge elements are ranked by importance.
88 English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
88 Sales and Marketing
Knowledge of principles and methods involved in showing, promoting, and selling products or services. This includes marketing strategies and tactics, product demonstration and sales techniques, and sales control systems
67 Computers and Electronics
Knowledge of electric circuit boards, processors, chips, and computer hardware and software, including applications and programming
67 Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
Knowledge of administrative and clerical procedures and systems such as word processing systems, filing and records management systems, stenography and transcription, forms design principles, and other office procedures and terminology
Knowledge of numbers, their operations, and interrelationships including arithmetic, algebra, geometry, calculus, statistics, and their applications
21 Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems
21 Sociology and Anthropology
Knowledge of group behavior and dynamics, societal trends and influences, cultures, their history, migrations, ethnicity, and origins
Knowledge of design techniques, principles, tools and instruments involved in the production and use of precision technical plans, blueprints, drawings, and models
13 Production and Processing
Knowledge of inputs, outputs, raw materials, waste, quality control, costs, and techniques for maximizing the manufacture and distribution of goods
13 Administration and Management
Knowledge of principles and processes involved in business and organizational planning, coordination, and execution. This includes strategic planning, resource allocation, manpower modeling, leadership techniques, and production methods
8 Personnel and Human Resources
Knowledge of policies and practices involved in personnel/human resource functions. This includes recruitment, selection, training, and promotion regulations and procedures; compensation and benefits packages; labor relations and negotiation strategies; and personnel information systems
Knowledge of human behavior and performance, mental processes, psychological research methods, and the assessment and treatment of behavioral and affective disorders
Knowledge of various methods for describing the location and distribution of land, sea, and air masses including their physical locations, relationships, and characteristics
Skills elements are ranked by importance.
Communicating effectively with others in writing as indicated by the needs of the audience
85 Reading Comprehension
Understanding written sentences and paragraphs in work related documents
80 Idea Generation
Generating a number of different approaches to problems
75 Information Gathering
Knowing how to find information and identifying essential information
Assessing how well one is doing when learning or doing something
70 Active Learning
Working with new material or information to grasp its implications
65 Critical Thinking
Using logic and analysis to identify the strengths and weaknesses of different approaches
65 Idea Evaluation
Evaluating the likely success of an idea in relation to the demands of the situation
60 Active Listening
Listening to what other people are saying and asking questions as appropriate
Talking to others to effectively convey information
60 Product Inspection
Inspecting and evaluating the quality of products
Persuading others to approach things differently
55 Information Organization
Finding ways to structure or classify multiple pieces of information
50 Social Perceptiveness
Being aware of others' reactions and understanding why they react the way they do
50 Operations Analysis
Analyzing needs and product requirements to create a design
Reorganizing information to get a better approach to problems or tasks
45 Identification of Key Causes
Identifying the things that must be changed to achieve a goal
Adjusting actions in relation to others' actions
40 Solution Appraisal
Observing and evaluating the outcomes of a problem solution to identify lessons learned or redirect efforts
35 Judgment and Decision Making
Weighing the relative costs and benefits of a potential action
30 Time Management
Managing one's own time and the time of others
30 Learning Strategies
Using multiple approaches when learning or teaching new things
30 Problem Identification
Identifying the nature of problems
25 Equipment Selection
Determining the kind of tools and equipment needed to do a job
Writing computer programs for various purposes
25 Operation and Control
Controlling operations of equipment or systems
25 Identifying Downstream Consequences
Determining the long-term outcomes of a change in operations
25 Implementation Planning
Developing approaches for implementing an idea
Using mathematics to solve problems
Developing an image of how a system should work under ideal conditions
Bringing others together and trying to reconcile differences
15 Management of Material Resources
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work
15 Service Orientation
Actively looking for ways to help people
15 Systems Perception
Determining when important changes have occurred in a system or are likely to occur
Using scientific methods to solve problems
10 Operation Monitoring
Watching gauges, dials, or other indicators to make sure a machine is working properly
5 Management of Financial Resources
Determining how money will be spent to get the work done, and accounting for these expenditures
5 Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job
Repairing machines or systems using the needed tools
5 Equipment Maintenance
Performing routine maintenance and determining when and what kind of maintenance is needed
5 Technology Design
Generating or adapting equipment and technology to serve user needs
Teaching others how to do something
5 Systems Evaluation
Looking at many indicators of system performance, taking into account their accuracy
Conducting tests to determine whether equipment, software, or procedures are operating as expected
Determining what is causing an operating error and deciding what to do about it .
Abilities elements are ranked by importance.
95 Written Expression
The ability to communicate information and ideas in writing so others will understand
85 Written Comprehension
The ability to read and understand information and ideas presented in writing
75 Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
70 Oral Expression
The ability to communicate information and ideas in speaking so others will understand
70 Fluency of Ideas
The ability to come up with a number of ideas about a given topic. It concerns the number of ideas produced and not the quality, correctness, or creativity of the ideas.
70 Near Vision
The ability to see details of objects at a close range (within a few feet of the observer)
60 Deductive Reasoning
The ability to apply general rules to specific problems to come up with logical answers. It involves deciding if an answer makes sense.
60 Information Ordering
The ability to correctly follow a given rule or set of rules in order to arrange things or actions in a certain order. The things or actions can include numbers, letters, words, pictures, procedures, sentences, and mathematical or logical operations.
50 Inductive Reasoning
The ability to combine separate pieces of information, or specific answers to problems, to form general rules or conclusions. It includes coming up with a logical explanation for why a series of seemingly unrelated events occur together.
50 Speech Clarity
The ability to speak clearly so that it is understandable to a listener
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged
35 Selective Attention
The ability to concentrate and not be distracted while performing a task over a period of time
35 Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists
35 Time Sharing
The ability to efficiently shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources)
35 Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
30 Speed of Closure
The ability to quickly make sense of information that seems to be without meaning or organization. It involves quickly combining and organizing different pieces of information into a meaningful pattern
25 Perceptual Speed
The ability to quickly and accurately compare letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object
25 Flexibility of Closure
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material
The ability to remember information such as words, numbers, pictures, and procedures
25 Trunk Strength
The ability to use one's abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing
25 Category Flexibility
The ability to produce many rules so that each rule tells how to group (or combine) a set of things in a different way.
25 Mathematical Reasoning
The ability to understand and organize a problem and then to select a mathematical method or formula to solve the problem
20 Number Facility
The ability to add, subtract, multiply, or divide quickly and correctly
20 Far Vision
The ability to see details at a distance
20 Auditory Attention
The ability to focus on a single source of auditory (hearing) information in the presence of other distracting sounds
15 Hearing Sensitivity
The ability to detect or tell the difference between sounds that vary over broad ranges of pitch and loudness
15 Speech Recognition
The ability to identify and understand the speech of another person
10 Response Orientation
The ability to choose quickly and correctly between two or more movements in response to two or more signals (lights, sounds, pictures, etc.). It includes the speed with which the correct response is started with the hand, foot, or other body parts
10 Spatial Orientation
The ability to know one's location in relation to the environment, or to know where other objects are in relation to one's self
10 Extent Flexibility
The ability to bend, stretch, twist, or reach out with the body, arms, and/or legs
10 Sound Localization
The ability to tell the direction from which a sound originated
10 Visual Color Discrimination
The ability to match or detect differences between colors, including shades of color and brightness
10 Gross Body Coordination
The ability to coordinate the movement of the arms, legs, and torso together in activities where the whole body is in motion
10 Dynamic Flexibility
The ability to quickly and repeatedly bend, stretch, twist, or reach out with the body, arms, and/or legs
10 Arm-Hand Steadiness
The ability to keep the hand and arm steady while making an arm movement or while holding the arm and hand in one position
10 Control Precision
The ability to quickly and repeatedly make precise adjustments in moving the controls of a machine or vehicle to exact positions
10 Manual Dexterity
The ability to quickly make coordinated movements of one hand, a hand together with its arm, or two hands to grasp, manipulate, or assemble objects
10 Finger Dexterity
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects
10 Speed of Limb Movement
The ability to quickly move the arms or legs
10 Reaction Time
The ability to quickly respond (with the hand, finger, or foot) to one signal (sound, light, picture, etc.) when it appears
5 Rate Control
The ability to time the adjustments of a movement or equipment control in anticipation of changes in the speed and/or direction of a continuously moving object or scene
5 Multilimb Coordination
The ability to coordinate movements of two or more limbs together (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the body is in motion
5 Dynamic Strength
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue
The ability to exert one's self physically over long periods of time without getting winded or out of breath
5 Night Vision
The ability to see under low light conditions
5 Peripheral Vision
The ability to see objects or movement of objects to one's side when the eyes are focused forward
5 Depth Perception
The ability to judge which of several objects is closer or farther away from the observer, or to judge the distance between an object and the observer
5 Glare Sensitivity
The ability to see objects in the presence of glare or bright lighting
5 Static Strength
The ability to exert maximum muscle force to lift, push, pull, or carry objects
Work activities elements are ranked by importance.
100 Getting Information Needed to Do the Job
Observing, receiving, and otherwise obtaining information from all relevant sources.
83 Judging Qualities of Things, Services, or People
Making judgments about or assessing the value, importance, or quality of things or people.
83 Evaluating Information Against Standards
Evaluating information against a set of standards and verifying that it is correct.
79 Analyzing Data or Information
Identifying underlying principles, reasons, or facts by breaking down information or data into separate parts.
79 Identifying Objects, Actions, and Events
Identifying information received by making estimates or categorizations, recognizing differences or similarities, or sensing changes in circumstances or events.
79 Communicating With Other Workers
Providing information to supervisors, fellow workers, and subordinates. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
75 Interacting With Computers
Controlling computer functions by using programs, setting up functions, writing software, or otherwise communicating with computer systems.
75 Thinking Creatively
Originating, inventing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
71 Providing Consultation and Advice to Others
Providing consultation and expert advice to management or other groups on technical, systems-related, or process related topics.
67 Handling and Moving Objects
Using one's own hands and arms in handling, installing, forming, positioning, and moving materials, or in manipulating things, including the use of keyboards.
67 Making Decisions and Solving Problems
Combining, evaluating, and reasoning with information and data to make decisions and solve problems. These processes involve making decisions about the relative importance of information and choosing the best solution.
58 Implementing Ideas or Programs
Conducting or carrying out work procedures and activities in accord with one's own ideas or information provided through directions/instructions for purposes of installing, modifying, preparing, delivering, constructing, integrating, finishing, or completing programs, systems, structures, or products.
58 Selling or Influencing Others
Convincing others to buy merchandise/goods, or otherwise changing their minds or actions.
54 Establishing and Maintaining Relationships
Developing constructive and cooperative working relationships with others.
54 Updating and Using Job-Relevant Knowledge
Keeping up-to-date technically and knowing one's own jobs' and related jobs' functions.
54 Organizing, Planning, and Prioritizing
Developing plans to accomplish work, and prioritizing and organizing one's own work.
50 Performing Administrative Activities
Approving requests, handling paperwork, and performing day-to-day administrative tasks.
46 Processing Information
Compiling, coding, categorizing, calculating, tabulating, auditing, verifying, or processing information or data.
46 Communicating With Persons Outside Organization
Communicating with persons outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
46 Monitor Processes, Material, or Surroundings
Monitoring and reviewing information from materials, events, or the environment, often to detect problems or to find out when things are finished.
42 Estimating Needed Characteristics
Estimating the Characteristics of Materials, Products, Events, or Information: Estimating sizes, distances, and quantities, or determining time, costs, resources, or materials needed to perform a work activity.
42 Drafting and Specifying Technical Devices
Providing documentation, detailed instructions, drawings, or specifications to inform others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
38 Coordinating Work and Activities of Others
Coordinating members of a work group to accomplish tasks.
38 Developing Objectives and Strategies
Establishing long range objectives and specifying the strategies and actions to achieve these objectives.
33 Documenting or Recording Information
Entering, transcribing, recording, storing, or maintaining information in either written form or by electronic/magnetic recording.
29 Interpreting Meaning of Information to Others
Translating or explaining what information means and how it can be understood or used to support responses or feedback to others.
25 Inspecting Equipment, Structures, or Material
Inspecting or diagnosing equipment, structures, or materials to identify the causes of errors or other problems or defects.
17 Performing For or Working With Public
Performing for people or dealing directly with the public, including serving persons in restaurants and stores, and receiving clients or guests.
17 Assisting and Caring for Others
Providing assistance or personal care to others.
13 Performing General Physical Activities
Performing physical activities that require moving one's whole body, such as in climbing, lifting, balancing, walking, stooping, where the activities often also require considerable use of the arms and legs, such as in the physical handling of materials.
13 Monitoring and Controlling Resources
Monitoring and controlling resources and overseeing the spending of money.
8 Repairing and Maintaining Electrical Equipment
Fixing, servicing, adjusting, regulating, calibrating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.
8 Resolving Conflict or Negotiating with Others
Handling complaints, arbitrating disputes, and resolving grievances, or otherwise negotiating with others.
4 Scheduling Work and Activities
Scheduling events, programs, activities, as well as the work of others.
4 Controlling Machines and Processes
Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
4 Teaching Others
Identifying educational needs, developing formal training programs or classes, and teaching or instructing others.
Work context elements are ranked by frequency (F), importance (I), responsibility (R), amount of contact (C), how serious (S), objective vs. subjective (O), automation (A), extent of frustration (E), responsible for health and safety (H), likelihood of injury (L), degree of injury (D) .
100 (F) Indoors
How frequently does this job require the worker to work: Indoors
90 (F) Sitting
How much time in a usual work period does the worker spend: Sitting?
84 (I) Importance of Being Sure All Is Done
How important is it to be sure that all the details of this job are performed and everything is done completely?
72 (I) Importance of Being Exact or Accurate
How important is being very exact or highly accurate in performing this job?
72 (I) Provide a Service to Others
How important are interactions requiring the worker to: Provide a service to others (e.g., customers)?
55 (F) Using Hands on Objects, Tools, Controls
How much time in a usual work period does the worker spend: Using hands to handle, control, or feel objects, tools or controls?
52 (I) Deal With External Customers
How important are interactions requiring the worker to: Deal with external customers (e.g., retail sales) or the public in general (e.g., police work)?
50 (O) Objective or Subjective Information
How objective or subjective is the information communicated in this job?
40 (C) Job-Required Social Interaction
How much does this job require the worker to be in contact (face-to-face, by telephone, or otherwise) with others in order to perform it?
37 (S) Consequence of Error
How serious would the result usually be if the worker made a mistake that was not readily correctable?
32 (I) Persuade Someone to a Course of Action
How important are interactions requiring the worker to: Persuade someone to a course of action (informally) or influence others to buy something (to sell)?
25 (F) Standing
How much time in a usual work period does the worker spend: Standing?
25 (F) Making Repetitive Motions
How much time in a usual work period does the worker spend: Making repetitive motions?
24 (I) Importance of Being Aware of New Events
How important is being constantly aware of either frequently changing events (e.g. security guard watching for shoplifters) or infrequent events (e.g. radar operator watching for tornadoes) to performing this job?
24 (I) Importance of Repeating Same Tasks
How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job?
23 (A) Degree of Automation
Indicate the level of automation of this job.
20 (E) Frustrating Circumstances
To what extent do frustrating circumstances ("road blocks" to work that are beyond the worker's control) hinder the accomplishment of this job?
20 (I) Coordinate or Lead Others
How important are interactions requiring the worker to: Coordinate or lead others in accomplishing work activities (not supervision)?
20 (I) Supervise, Coach, Train Others
How important are interactions requiring the worker to: Supervise, coach, train, or develop other employees?
16 (I) Take a Position Opposed to Others
How important are interactions requiring the worker to: Take a position opposed to coworkers or others?
15 (F) Walking or Running
How much time in a usual work period does the worker spend: Walking or running?
14 (R) Responsibility for Outcomes and Results
How responsible is the worker for work outcomes and results of other workers?
10 (F) Frequency in Conflict Situations
How frequently do the job requirements place the worker in conflict situations?
10 (F) Contaminants
How often during a usual work period is the worker exposed to the following conditions: Contaminants (pollutants, gases, dust, odors, etc.)?
10 (F) Extremely Bright or Inadequate Lighting
How often during a usual work period is the worker exposed to the following conditions: Extremely bright or inadequate lighting conditions?
10 (F) Sounds or Noise Levels Are Distracting
How often during a usual work period is the worker exposed to the following conditions: Sounds and noise levels that are distracting and uncomfortable?
8 (I) Pace Determined by Speed of Equipment
How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)
5 (F) Climbing Ladders, Scaffolds, Poles, etc.
How much time in a usual work period does the worker spend: Climbing ladders, scaffolds, poles, etc?
5 (F) Deal With Unpleasant or Angry People
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
5 (F) Very Hot
How often during a usual work period is the worker exposed to the following conditions: Very hot (above 90 F) or very cold (under 32 F) temperatures?
5 (F) Hazardous Situations
How often does this job require the worker to be exposed to harardous situations? Hazardous Situations involving likely cuts, bites, stings, or minor burns
5 (F) Outdoors
How frequently does this job require the worker to work: Outdoors
4 (D) Hazardous Situations
If injury, due to exposure to hazardous situations, were to occur while performing this job, how serious would be the likely outcome? Hazardous Situations involving likely cuts, bites, stings, or minor burns
3 (H) Responsible for Health and Safety of Others
How responsible is the worker for others' health and safety on this job?
3 (L) Hazardous Situations
What is the likelihood that the worker would be injured as a result of being exposed to hazardous situations while performing this job? Hazardous Situations involving likely cuts, bites, stings, or minor burns
Interest elements are ranked by occupational interest.
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work values elements are ranked by extent.
76 Independence-Mean Extent
Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
73 Achievement-Mean Extent
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
60 Working Conditions-Mean Extent
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
55 Recognition-Mean Extent
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
52 Support-Mean Extent
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
44 Relationships-Mean Extent
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Workers on this job try out their own ideas
75 Ability Utilization
Workers on this job make use of their individual abilities
72 Working Conditions
Workers on this job have good working conditions
Workers on this job get a feeling of accomplishment
Workers on this job make decisions on their own
Workers on this job receive recognition for the work they do
Workers on this job plan their work with little supervision
Workers on this job have opportunities for advancement
63 Company Policies and Practices
Workers on this job are treated fairly by the company
Workers on this job do their work alone
Workers on this job have steady employment
59 Social Status
Workers on this job are looked up to by others in their company and their community
Workers on this job have co-workers who are easy to get along with
59 Supervision, Human Relations
Workers on this job have supervisors who back up their workers with management
Workers on this job have something different to do every day
53 Moral Values
Workers on this job are never pressured to do things that go against their sense of right and wrong
Workers on this job are paid well in comparison with other workers
Workers on this job are busy all the time
34 Supervision, Technical
Workers on this job have supervisors who train their workers well
Workers on this job give directions and instructions to others
19 Social Service
Workers on this job have work where they do things for other people
|DOT91 (Dictionary of Occupational Titles):||
131067014 Copy Writer
|AIM97 (Apprenticeship Information Management):||
|CEN90 (1990 Census Occupations):||
195 Editors and Reporters
|CIP90 (Classification of Instructional Programs):||
|GOE93 (Guide for Occupational Exploration):||
010102 Literary Arts: Creative Writing
|MOC97 (Military Occupational Codes):||
|OES98 (Occupational Employment Statistics):||
34002 Writers and Editors
|OPM97 (Office of Personnel Management Occupations):||
1082 Writing and Editing
1087 Editorial Assistance
|SOC98 (Standard Occupational Classification):||
27-3043 Writers and Authors